.hero{position:relative;min-height:calc(100svh - 4.5rem);display:flex;align-items:center;justify-content:center;background:var(--bg-primary);overflow:hidden;isolation:isolate}.hero-canvas{position:absolute;inset:0;width:100%;height:100%;z-index:-2}.hero-vignette{position:absolute;inset:0;z-index:-1;background:radial-gradient(ellipse 90% 70% at 50% 42%,transparent 30%,rgba(7,10,16,.88) 100%),linear-gradient(180deg,rgba(7,10,16,.25) 0%,transparent 20%,transparent 70%,var(--surface-warm) 100%)}.hero-inner{position:relative;max-width:60rem;padding:5rem 1.5rem 6rem;text-align:center}.hero-eyebrow{display:flex;align-items:center;justify-content:center;gap:1rem;font-family:var(--font-mono);font-size:.7rem;font-weight:500;letter-spacing:.28em;color:var(--accent-gold);margin-bottom:2.25rem}.hero-eyebrow-rule{display:inline-block;width:3.5rem;height:1px;background:linear-gradient(90deg,transparent,var(--border-gold))}.hero-eyebrow-rule:last-child{background:linear-gradient(90deg,var(--border-gold),transparent)}.hero-title{font-family:var(--font-display);text-wrap:balance;font-weight:900;font-size:clamp(2.75rem,8.5vw,6.25rem);line-height:1.08;color:var(--text-primary);margin:0 0 1.5rem;letter-spacing:-.015em}.hero-title em{font-style:italic;font-weight:700;color:var(--accent-gold)}.hero-kicker{display:block;font-family:var(--font-body);font-size:clamp(.8rem,1.6vw,1rem);font-weight:600;letter-spacing:.12em;color:var(--text-secondary);margin-bottom:1.25rem}.hero-sub{max-width:34rem;margin:0 auto 3rem;font-size:clamp(.95rem,2vw,1.125rem);line-height:1.7;color:var(--text-secondary)}.hero-meter{max-width:26rem;margin:0 auto 3rem;padding:1.25rem 1.5rem;border:1px solid var(--border-dark);outline:1px solid rgba(212,168,83,.1);outline-offset:4px;background:#0c111a8c;backdrop-filter:blur(6px);-webkit-backdrop-filter:blur(6px)}.hero-meter-row{display:flex;justify-content:space-between;align-items:baseline;gap:1rem}.hero-meter-label{font-family:var(--font-mono);font-size:.66rem;letter-spacing:.24em;color:var(--text-muted)}.hero-meter-label.net{color:var(--success)}.hero-meter-value{font-family:var(--font-mono);font-variant-numeric:tabular-nums;font-size:1.35rem;font-weight:600;color:var(--text-primary);direction:ltr}.hero-meter-value.net{color:var(--success);text-shadow:0 0 18px rgba(127,224,168,.35)}.hero-meter-track{position:relative;height:2px;margin:.875rem 0;background:var(--border-dark);overflow:hidden}.hero-meter-fill{position:absolute;inset-inline-end:0;top:0;height:100%;width:70%;background:linear-gradient(90deg,var(--success),var(--accent-gold));transition:width .9s var(--ease-out-expo)}.hero-cta{display:inline-flex;align-items:center;gap:.75rem;padding:.9rem 2.25rem;font-family:var(--font-body);font-size:.95rem;font-weight:700;letter-spacing:.06em;color:var(--ink-on-gold);background:linear-gradient(135deg,var(--accent-gold-light) 0%,var(--accent-gold) 55%,var(--accent-gold-dark) 100%);border:none;text-decoration:none;box-shadow:var(--shadow-gold);transition:transform .3s var(--ease-out-expo),box-shadow .3s var(--ease-out-expo)}.hero-cta:hover{transform:translateY(-2px);box-shadow:0 8px 40px #d4a8534d}.hero-cta i{font-size:.8rem;animation:cta-nudge 2.2s var(--ease-out-expo) infinite}@keyframes cta-nudge{0%,to{transform:translateY(0)}50%{transform:translateY(4px)}}.stairs{position:relative;background:var(--bg-primary);border-top:1px solid rgba(212,168,83,.12);border-bottom:1px solid rgba(212,168,83,.12)}.stairs:before{content:"";position:absolute;inset:0;background:url(/img/tex-guilloche.webp) center 30% / 120vmin no-repeat;opacity:.14;mix-blend-mode:screen;-webkit-mask-image:radial-gradient(ellipse 75% 65% at 50% 40%,#000 0%,transparent 72%);mask-image:radial-gradient(ellipse 75% 65% at 50% 40%,#000 0%,transparent 72%);pointer-events:none}.stairs-pin{min-height:100svh;display:flex;flex-direction:column;justify-content:center;gap:1.5rem;max-width:66rem;margin:0 auto;padding:6rem 1.5rem 2.5rem;overflow:hidden}.stairs.is-static .stairs-pin{min-height:0}.stairs-head{text-align:center}.stairs-eyebrow{font-family:var(--font-mono);font-size:.66rem;letter-spacing:.26em;color:var(--accent-gold);margin-bottom:1rem}.stairs-title{font-family:var(--font-display);font-weight:900;font-size:clamp(1.6rem,3.6vw,2.6rem);line-height:1.2;color:var(--text-primary);margin:0}.stairs-title em{font-style:italic;color:var(--accent-gold)}.stairs-stage{position:relative;display:grid;grid-template-columns:minmax(0,1fr) auto;gap:1.5rem 3rem;align-items:start}.stairs-counter{text-align:center;order:2;min-width:11rem;padding:1rem 1.25rem;border:1px solid var(--border-dark);background:#0c111a99}.stairs-counter-label{display:block;font-family:var(--font-mono);font-size:.6rem;letter-spacing:.22em;color:var(--text-muted);margin-bottom:.5rem}.stairs-counter-value{font-family:var(--font-mono);font-variant-numeric:tabular-nums;font-size:clamp(1.4rem,3vw,2rem);font-weight:600;color:var(--accent-gold);direction:ltr;display:block}.stairs-steps{list-style:none;margin:0;padding:0;order:1}.stairs-step{position:relative;display:grid;grid-template-columns:5.5rem minmax(0,1fr) auto;align-items:baseline;gap:1.25rem;padding:.8rem 0 .8rem .5rem;border-top:1px solid var(--border-dark);margin-inline-start:calc(var(--step-index, 0) * 1.75rem);opacity:.18;transform:translateY(22px)}.stairs.is-static .stairs-step,.stairs-step.is-lit{opacity:1;transform:none;border-top-color:#d4a85352;transition:opacity .55s var(--ease-out-expo),transform .55s var(--ease-out-expo),border-top-color .55s var(--ease-out-expo)}.stairs-step-rate{font-family:var(--font-display);font-weight:900;font-size:clamp(1.35rem,3vw,2rem);color:var(--text-primary);direction:ltr;text-align:end}.stairs-step.is-user .stairs-step-rate{color:var(--accent-gold)}.stairs-step-range{font-family:var(--font-mono);font-size:.7rem;letter-spacing:.08em;color:var(--text-muted);direction:ltr;text-align:end}.stairs-step-take{font-family:var(--font-mono);font-variant-numeric:tabular-nums;font-size:.95rem;color:var(--danger);direction:ltr}.stairs-step-take.zero{color:var(--text-muted)}.stairs-net{grid-column:1 / -1;order:3;text-align:center;padding:1.75rem 1rem;border:1px solid rgba(127,224,168,.16);background:#7fe0a808;opacity:.25;transform:translateY(10px)}.stairs.is-static .stairs-net,.stairs-net.is-lit{opacity:1;transform:none;border-color:#7fe0a866;box-shadow:0 0 60px #7fe0a81a,inset 0 0 40px #7fe0a80a;transition:all .8s var(--ease-out-expo)}.stairs-net-label{display:block;font-family:var(--font-mono);font-size:.66rem;letter-spacing:.26em;color:var(--success);margin-bottom:.625rem}.stairs-net-value{display:block;font-family:var(--font-mono);font-variant-numeric:tabular-nums;font-weight:600;font-size:clamp(2rem,5.5vw,3.5rem);color:var(--success);direction:ltr;text-shadow:0 0 30px rgba(127,224,168,.3)}.stairs-net-sub{display:block;margin-top:.5rem;font-size:.85rem;color:var(--text-secondary)}.personas{max-width:1400px;margin:0 auto;padding:5rem 1.5rem 4rem}.personas-eyebrow{font-family:var(--font-mono);font-size:.66rem;letter-spacing:.26em;color:var(--accent-gold);text-align:center;margin-bottom:2.5rem}.personas-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1.5rem}.persona-card{position:relative;display:block;padding:0;text-align:right;background:var(--surface-card);border:1px solid var(--border-light);cursor:pointer;overflow:hidden;transition:border-color .4s var(--ease-out-expo),transform .4s var(--ease-out-expo)}.persona-card:hover{border-color:var(--border-gold);transform:translateY(-4px)}.persona-card img{display:block;width:100%;height:15rem;object-fit:cover;filter:saturate(.92);transition:transform .8s var(--ease-out-expo)}.persona-card:hover img{transform:scale(1.045)}.persona-card:after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 35%,rgba(7,10,16,.55) 68%,rgba(7,10,16,.92) 100%);pointer-events:none}.persona-meta,.persona-name,.persona-note{position:relative;z-index:1;display:block;padding:0 1.5rem}.persona-meta{margin-top:-3.4rem;font-family:var(--font-mono);font-size:.62rem;letter-spacing:.24em;color:var(--accent-gold)}.persona-name{font-family:var(--font-display);font-weight:900;font-size:1.6rem;color:var(--text-primary);margin:.375rem 0 .25rem}.persona-note{font-size:.85rem;color:var(--text-secondary);padding-bottom:1.5rem}.site-footer{position:relative;margin-top:3rem;background:var(--bg-primary);border-top:1px solid rgba(212,168,83,.14);text-align:center;font-size:.875rem;color:var(--text-secondary)}.site-footer-microprint{height:1.1rem;overflow:hidden;border-bottom:1px solid var(--border-dark);opacity:.5}.site-footer-microprint:before{content:"נטו · מס הכנסה · ביטוח לאומי · מע״מ · נקודות זיכוי · מדרגות מס · נטו · מס הכנסה · ביטוח לאומי · מע״מ · נקודות זיכוי · מדרגות מס · נטו · מס הכנסה · ביטוח לאומי · מע״מ · נקודות זיכוי · מדרגות מס · נטו · מס הכנסה · ביטוח לאומי · מע״מ · נקודות זיכוי · מדרגות מס";display:block;white-space:nowrap;font-family:var(--font-mono);font-size:.5rem;letter-spacing:.3em;line-height:1.1rem;color:var(--accent-gold)}.site-footer-inner{max-width:960px;margin:0 auto;padding:2.25rem 1.25rem 2rem}.site-footer-nav{margin-bottom:1rem;display:flex;gap:1.5rem;justify-content:center;flex-wrap:wrap}.site-footer-nav a{color:inherit;text-decoration:none;transition:color .2s}.site-footer-nav a:hover{color:var(--accent-gold)}.site-footer-copy{margin:0 0 .5rem}.site-footer-fine{margin:0;font-size:.75rem;color:var(--text-muted)}.site-footer-credit{margin:1.75rem 0 0;font-family:var(--font-mono);font-size:.58rem;letter-spacing:.3em;color:var(--text-muted);opacity:.7}.reveal-up{opacity:0;transform:translateY(30px);transition:opacity .8s var(--ease-out-expo),transform .8s var(--ease-out-expo)}.reveal-up.is-in{opacity:1;transform:none}@media(max-width:900px){.stairs-stage{grid-template-columns:1fr}.stairs-counter{position:relative;top:0;order:0;justify-self:center}.stairs-step{grid-template-columns:3.5rem minmax(0,1fr) auto;gap:.75rem;margin-inline-start:calc(var(--step-index, 0) * .6rem)}.personas-grid{grid-template-columns:1fr}.persona-card img{height:11rem}}@media(max-width:480px){.hero-inner{padding:3.5rem 1.25rem 4.5rem}.hero-meter{margin-bottom:2.25rem}.stairs-step-range{display:none}.stairs-step{grid-template-columns:3.25rem auto;justify-content:space-between}}@media(prefers-reduced-motion:reduce){.hero-cta i{animation:none}.hero-meter-fill{transition:none}.reveal-up{opacity:1;transform:none;transition:none}.persona-card,.persona-card img{transition:none}}